What we deliver

Your business name is one of the first decisions you make and one of the hardest to change later.

We select a name that works in practice, ensuring it can be used consistently across your website, email, LinkedIn presence and communications.

We consider:

• availability of the company name

• domain availability

• trademark conflicts

• spelling and pronunciation

• how the name appears in email and URLs

• whether it remains appropriate over time

The name must work across all elements of your professional presence from the outset.

Example

One client proposed a name already used by hundreds of companies, with no suitable domain available. We developed an alternative that was distinctive, available and easy to use across website and email.

Getting the name right at the start avoids complications later.

The structure of your business affects how it operates, how it presents itself and how it is managed over time.

We determine the appropriate structure and ensure it is set up correctly from the outset.

This includes:

• selecting the appropriate structure

• preparing incorporation details

• registering the company

• ensuring ownership and records are properly established

Most professionals will operate through a limited company, although alternatives are sometimes more appropriate.

Clients should confirm the structure with their own accountant or adviser. TBOO does not provide legal or tax advice.

Example

One client initially planned to operate as a sole trader, not least because it seemed easier. After reviewing the likely client profile and contractual arrangements, a limited company proved more appropriate and avoided complications later.

Getting the right structure at the beginning prevents unnecessary changes later.

Your domain and email address form the foundation of your professional presence.

They need to be correctly registered, properly configured and under your control from the outset.

We ensure:

• appropriate domains are secured

• ownership is correctly recorded

• professional email accounts are set up

• access and renewal details are clear

This avoids reliance on personal accounts or informal arrangements.

Example

One client had registered a domain personally some years earlier. When the business later expanded, control of the domain became complicated and transferring ownership caused delays. We ensure domains are registered correctly from the start and ownership is recorded clearly.

Handling domains and email properly at the outset prevents avoidable problems.

Once the name is agreed, the business needs a clear and consistent identity.

We establish a simple professional identity that works across all materials and communications.

This includes:

• a clear, professional logo

• appropriate colours and fonts

• consistent application across website, email and documents

• preparation of usable file formats

The aim is not elaborate branding, but a coherent identity that can be used confidently from day one.

Example

One client initially considered a complex logo designed by a freelance designer. We developed a simpler monogram and colour scheme that worked better across the website, email signatures and business documents, and remained clear when reproduced in different formats.

A clear identity helps present the business professionally from the outset.

Professionals usually know their work well. Explaining it clearly in writing for online content such as websites and profiles is often harder.

We structure and articulate your work so it can be understood quickly and used consistently across all contexts.

We prepare material for:

• your website

• your LinkedIn profile

• introductory documents and communications

• shorter descriptions for headings, summaries and emails

Material is structured so it works across platforms rather than being adapted inconsistently.

First drafts are provided so you are not faced with a blank page.

Example

One client initially wrote a detailed description of their services that worked well as a narrative but could not easily be used across a website, LinkedIn profile and search listings. We reorganised the material into clear sections and shorter descriptions that could be used consistently across each platform.

Clear written material helps clients understand your work quickly wherever they encounter it.

Most independent professionals do not need a complex website.

They need a clear, well-structured site that explains what they do and provides a credible reference.

We build simple professional websites that support your work without becoming a project in their own right.

This includes:

• clear page structure

• integration of written material

• usability across desktop and mobile

• connection to domain and email

The website acts as a reference point following meetings, referrals or introductions.

Example

One client initially considered a large multi-page website suggested by a design agency. Instead we built a simple site that clearly explained their services and background. It proved far easier to maintain and worked well when shared with clients after meetings.

A clear website supports your professional presence without becoming a project in its own right.

For many clients and contacts, LinkedIn is the first place they will look.

Your profile needs to reflect your business clearly and align with your other materials.

We ensure your LinkedIn presence is complete, consistent and properly presented.

This includes:

• updating your personal profile

• creating a company page where appropriate

• aligning wording with your website

• ensuring consistency of information and presentation

The aim is a profile that confirms your work clearly when someone looks you up.

Example

One client had an excellent professional background but a LinkedIn profile that had not been updated for several years and did not reflect the new business. We updated the profile and created a company page so that anyone searching for them could immediately see the new practice and services.

A clear , up-to-date LinkedIn presence reinforces credibility and consistency.

A new business requires a small set of documents to operate professionally from the outset.

We prepare the core materials most professionals need.

This typically includes:

• letterhead and basic stationery

• business cards

• document templates

• invoice template

• draft engagement materials where appropriate

These provide a consistent way to communicate with clients from the beginning.

All materials are supplied in formats that can be updated and used as the business develops.

Example

One client began work with a new client shortly after establishing their practice and needed to send a formal engagement document and invoice. Because the templates had already been prepared, the documents could be produced quickly and presented in a consistent format.

Having the right documents in place avoids the need to improvise.

Once the business is established, a number of practical matters usually follow.

We provide a short set of notes covering the areas professionals commonly address next.

These may include:

• professional indemnity insurance

• accounting arrangements

• VAT registration where relevant

• simple systems for managing work and clients

Where helpful, we may suggest providers for areas such as insurance or accounting.

These notes are not advice, but practical pointers to help you address the next steps in an organised way.

With the foundations in place, you can focus on your work knowing what comes next.