Your own business.
Ready to operate in days
A peer-level service for senior professionals establishing their own independent business.
Your expertise took years to develop.
Setting up the business around it can take months.
We handle the entire process, so you are up and running immediately.
Led by James Johnstone, a strategic adviser with three decades’ experience advising private clients, family offices and companies internationally.
Who this is for
TBOO works with senior professionals who:
already know their profession and the work they want to do
intend to operate independently
want a complete business put in place from the outset
prefer not to coordinate multiple providers
want a peer-level professional handling the process end-to-end
Our clients have spent years building their expertise.
What they have not had to build before is the business around it.
Why TBOO
Peer-level delivery
The entire process is handled by a senior professional.
End-to-end responsibility
Key decisions on structure, positioning and presentation are made and implemented as part of the process, not left to the client.
Built as a whole
Elements developed together to create a coherent business for you.
Delivered quickly
From initial discussion to a complete business within days.
Designed for senior professionals
The structure and materials reflect the requirements of professional advisory work.
Independent and unaffiliated
No affiliations, referral arrangements or product incentives.
What we deliver
A complete, ready-to-operate independent business.
This includes the full set of core components required to establish the business, including:
defined positioning and structure
business and domain name
company formation
professional email and accounts
brand identity and materials
website and LinkedIn presence
core documents and written materials
Boundaries
TBOO establishes the business and its core elements.
It does not provide:
ongoing business development
marketing or lead generation
financial planning
complex digital builds beyond the core website
These are typically addressed once the business is established.
Contact
The structure and fee for a full engagement are outlined on the Fees page.
If you would like to discuss whether TBOO is suitable for your situation, you are welcome to get in touch.
TBOO is delivered through the advisory practice Johnstone & Partners.