Your independent business, up and running within days
A peer-level service for senior professionals establishing their own independent business.
Your expertise took years to develop.
Setting up the business around it can take months.
We handle the entire process end-to-end, with all key decisions made and implemented as part of one process, so you are ready to operate immediately.
The Business of One (TBOO) establishes independent businesses for senior professionals.
The work is led by James Johnstone, who has spent three decades advising private clients, family offices and companies internationally on complex projects.
Who this is for
TBOO works with senior professionals who:
already know their profession and the work they want to do
intend to operate independently
want a complete business put in place from the outset
prefer not to coordinate multiple providers
want a peer-level professional handling the process end-to-end
Our clients have spent years building their expertise.
What they have not had to build before is the business around it.
Why TBOO
Peer-level delivery
The entire process is handled by a senior professional.
Judgment applied throughout
Key decisions on structure, positioning and presentation are made as part of the process, rather than left for the client to define or coordinate.
One coherent build
All elements are developed together so the business works as a whole.
Designed for senior professionals
The structure and materials reflect the requirements of professional advisory work.
Delivered quickly
The process moves from initial discussion to a complete business within days.
Independent and unaffiliated
No affiliations, referral arrangements or product incentives.
What we handle
We define and build your independent business as a complete, coherent whole.
This includes determining how the business should be structured, presented and operated from the outset, so all elements work together as one.
The work covers the full set of core components required to establish the business, including:
positioning and structure of your business
business and domain name
company formation
email and account setup
brand identity and materials
website and LinkedIn presence
core documents
This ensures the business is structured, presented and ready to operate as a single, aligned entity.
How it works
1. Understanding the starting point
We begin with a discussion of your background, the work you intend to do, and any existing materials.
We establish what can be used, what needs to be created, and how the business should be structured.
2. Defining the structure and presentation
We provide recommendations covering positioning, structure, naming, identity and materials.
These form the basis of the business.
3. End-to-end build
We put all elements in place, refining drafts as required.
The process continues until the business is complete and ready to operate.
What you receive
By the end of the process, you have a fully formed business that is ready to operate immediately.
This includes:
a complete professional presence
a structured business with aligned components
written materials and documents ready for use
domains, accounts and materials under your control
guidance on next steps once operating
The aim is to establish a clear and effective business, not a large corporate structure.
Boundaries
TBOO establishes the business and its core elements.
It does not provide:
ongoing business development
marketing or lead generation
financial planning
complex digital builds beyond the core website
Where these are required, they are addressed separately after the business is established.
Contact
The structure and fee for a full engagement are outlined on the Fees page.
If you would like to discuss whether TBOO is suitable for your situation, you are welcome to get in touch.
An initial discussion is used to determine whether the engagement is appropriate.
TBOO is delivered through the advisory practice Johnstone & Partners.